Don’t Wait To See How Cookies Crumble; Cook Up a New Data Strategy Now
Decipher the third-party cookie conversation. Then, do something to create a data strategy that isn’t impacted by whatever solution Google and others ultimately come up with.
Tag: startup
9 Actions You Can Take To Get Better Content Results Without Spending More
Just because you have no more budget or a smaller team doesn’t mean you can’t up your content and marketing game. Follow these nine tips to strengthen your marketing success without asking for another dollar or marketing person to help.
5+ Real Ways AI Can Benefit Your Content and Marketing Today
Welcome AI onto your content and marketing teams. It can transform your data, SEO, idea generation, and research into bigger and better results for your strategy and audience.
How Accessibility Standards Can Empower Better Chart Visual Design
Data visualizations are graphics that leverage our visual system and innate capabilities to gather, accumulate, and process information in our environment, as shown in the animation in Figure 1.0. Figure 1.0. An animation demonstrating our preattentive processing capability. Based on a lecture by Dr. Stephen Franconeri. (Large preview) As a result, we’re able to quickly…
‘Playing Around’ With Generative AI Won’t Lead To Innovation
Company leaders and some marketers think generative AI gives them miraculous new capabilities. They believe it requires a new strategy or a dedicated leader. And they would be wrong. Generative AI is an innovation, not an invention.
A Practical Guide To Designing For Children
Children start interacting with the web when they are 3–5 years old. How do we design for children? What do we need to keep in mind while doing so? And how do we meet the expectations of the most demanding users you can possibly find: parents? Well, let’s find out. This article is part of…
Stuck in B2Boring? Take These Lessons From the Super Ads Bowl
What does the Super Bowl ad game mean for marketers? Don’t let it be just a spectator sport. Contemplate these two questions to boost your B2B marketing — no matter the size of your budget.
How To Draw Radar Charts In Web
I got to work with a new type of chart for data visualization called a radar chart when a project asked for it. It was new to me, but the idea is that there is a circular, two-dimensional circle with plots going around the chart. Rather than simple X and Y axes, each plot on…
Why and How To Add Mentorship to Your Content Career Plan
Professional interest in mentoring is on the rise, for good reason. Mentorship holds short- and long-term benefits for both mentor and mentee, as these stories from content marketers in both roles show.
Frequently Heard In My Beginning Front-End Web Development Class
I felt uninspired for a spell in 2019 and decided to enroll in a beginning-level community college course on web development as a way to “spice” things up, sort of like going backwards in order to move forwards. I had no interest in being an old dog learning new tricks; what I wanted was to…