Think Like a Golfer To Create a Winning Content Strategy
More content always seems better or at least less risky. But what if you played a different strategy? Play as you would in golf — fewest swings of the club wins. Let’s explore.
Tag: startup
How To Monitor And Optimize Google Core Web Vitals
This article is a sponsored by DebugBear Google’s Core Web Vitals initiative has increased the attention website owners need to pay to user experience. You can now more easily see when users have poor experiences on your website, and poor UX also has a bigger impact on SEO. That means you need to test your…
Why Marketers Should Care About Google’s Potential HubSpot Acquisition
Google may buy HubSpot. But how likely is it the deal will get done? Why would Google want HubSpot? What would it mean for HubSpot customers? Understand the possibilities and take away the one reality for every marketer.
Sliding 3D Image Frames In CSS
In a previous article, we played with CSS masks to create cool hover effects where the main challenge was to rely only on the <img> tag as our markup. In this article, pick up where we left off by “revealing” the image from behind a sliding door sort of thing — like opening up a…
Penpot’s CSS Grid Layout: Designing With Superpowers
This article is a sponsored by Penpot It was less than a year ago when I first had a chance to use Penpot and instantly got excited about it. They managed to build something that designers haven’t yet seen before — a modern, open-source tool for everyone. In the world of technology, that might not…
How To Set Up a Content Publishing Process Worthy of Repetition
Content creation gets a lot of attention. But it can’t attract an audience without all the behind-the-scenes work that goes into content publishing. Walk step by step through a content production process that has worked well for over 10 years.
How To Adapt Your SEO and Content Strategies for SGE and AI Experiences
Google’s rolling out its Search Generative Experience to the public. And that’s not the only AI-influenced impact on search results pages. It’s time to update your content strategy to better reflect these new search experiences.
How To Get Unstuck With Generative AI in Your Content and Marketing
Generative AI isn’t serving marketers well. All the options make it easy to apply, but all the options make it more difficult to decide what to do. To help, use this categorization chart that looks at capabilities and efficiencies.
Connecting With Users: Applying Principles Of Communication To UX Research
Communication is in everything we do. We communicate with users through our research, our design, and, ultimately, the products and services we offer. UX practitioners and those working on digital product teams benefit from understanding principles of communication and their application to our craft. Treating our UX processes as a mode of communication between users…
The Reality of Generative AI in Marketing May Not Be What You Think
You’ve read the headlines, clicked the research, and gone down the generative AI rabbit hole. Yes, it’s got great hype people. But they all miss the first lesson of generative AI and marketing.