Date of sighting: Oct 2, 2026Location of sighting: West Springfield City, Massachusetts, USASource: NUFORCThis report just in. A person in an RV park was looking…
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Date of sighting: Oct 2, 2026Location of sighting: Snohomish, Washington, USASource: NUFORCThis orb was spotted coming over the Washington state mountains last week. The glowing…
Read MoreIf you can’t measure it, it doesn’t matter, right? Nonsense. Brand-building through content and marketing pays off in many measurable and unmeasurable ways. Here’s how to convince business leaders to trust the process more than the numbers.
Whether you’ve launched a redesign of your website or rolled out a new feature in your app, that is the point where people normally move on to the next project. But, that is a mistake. It’s only once a site, app, or feature goes live that we get to see actual users interacting with it…
Content stole the spotlight at the Cannes Lions this week. Several award-winning campaigns focused on emotional storytelling rather than traditional advertising. Is this shakeup a genuine shift of content’s role?
Prior to the World Wide Web, the act of writing remained consistent for centuries. Words were put on paper, and occasionally, people would read them. The tools might change — quills, printing presses, typewriters, pens, what have you — and an adventurous author may perhaps throw in imagery to compliment their copy. We all know…
In a polarized world, your brand needs a strategy to decide when to speak up. It starts with knowing what matters to the company and (usually) your audience. Use these seven scenarios and real-life examples to make your plans.
A couple of years ago, four JavaScript APIs that landed at the bottom of awareness in the State of JavaScript survey. I took an interest in those APIs because they have so much potential to be useful but don’t get the credit they deserve. Even after a quick search, I was amazed at how many…
Many job openings in UX assume very specific roles with very specific skills. Product designers should be skilled in Figma. Researchers should know how to conduct surveys. UX writers must be able to communicate brand values. This article is part of our ongoing series on UX. You might want to take a look at Smart…
Marketers are a tough crowd. On one hand, they appreciate brands that offer extensive thought leadership. On the other hand, they know every content and marketing tactic in the book. New research offers insights (and a peek inside your peers’ opinions).
Struggling to keep our inboxes under control and aim for that magical state of inbox zero, the notification announcing an incoming email isn’t the most appreciated sound for many of us. However, there are some emails to actually look forward to: A newsletter, curated and written with love and care, can be a nice break…
This past week, people grew outraged over Adobe’s update to service terms for its Creative Cloud, and Meta let UK and European users know their information can be used to develop its AI products. What should marketers make of all this?
