6 Strategies To Convert the Content Clueless in Your Brand’s Leadership
Frustrated by executives who don’t “get” content marketing yet? Mix and match these six strategies to convert them into content champions (or at least get them clued in.)
Tag: startup
How To Bring Personality to Your Content and Personas
Developing content requires you to think about the audience. You use demographic data. But have you considered the personality of your audience? Here's how exploring personality types can enhance your marketing strategy.
Build This New Framework for Agile Content Ops in Talent-Starved Times
Budget pressures, unaligned teams, and a stew of content, tech, data, and AI integration challenges have marketers looking for help. Consider a talent cloud approach, which uses external assistance to build internal skills.
The Complex But Awesome CSS border-image Property
The border-image property is nothing new. Even deprecated Internet Explorer supports it, so you know we’re treading well-charted territory. At the same time, it’s not exactly one of those properties you likely keep close at hand, and its confusing concepts of “slicing” and “outsets” don’t make it the easiest property to use. I’m here to…
Prompts Aren’t All That: Give Generative AI a Better Role in Creating Great Content
Knowing how to create prompts for generative AI is akin to knowing how to create HTML codes in the early days of websites. Find out why prompt engineering shouldn’t be a must-have skill for high-quality content marketers.
Big Brand Content Examples That Shine, Charm, and (Sadly) Bore
Get three hot takes in emoji form about content from Toyota, KitchenAid, and United Airlines. Then, delve deeper into what worked and what didn’t.
Top Front-End Tools Of 2023
Over the past 12 months, I’ve shared hundreds of tools in my newsletter, Web Tools Weekly. I feature tons of practical libraries, helpers, and other useful things for front-end and full-stack developers. These tools span numerous categories, including JavaScript libraries and utilities, web frameworks, CSS generators, database tools, React components, CLI tools, and even ChatGPT…
How To Tame Content Tasks With These 5 ‘Cheat Codes’ [AI Not Required]
Working with generative AI tools can help, but they aren’t the only tools to get more efficient. Here are human-created tips, templates, and cheat sheets for content strategy, management, creation, and optimization.
For Better Content Leadership, Don’t Blame – Try Cultivating Instead
Don’t sabotage your year by blaming yourself or your team for something that isn’t working well or punishing everybody with an “improvement” plan. Instead, take this less-traveled path to success.
SolidStart: A Different Breed Of Meta-Framework
The current landscape of web tooling is increasingly more complex than ever before. We have libraries such as Solid, Vue, Svelte, Angular, React, and others that handle UI (User Interface) updates in an ergonomic fashion. The ever more important topic weighing on developers is the balance and trade-off of performance and usability best practices. Developers…