Time To Evolve Your Social Media Strategy for 2024
The TikTok “ban” grabs the headlines. But TikTok’s impact on other social media algorithms has a bigger impact for marketers. Is your content and marketing strategy ready?
Tag: startup
Why Designers Aren’t Understood
As designers, especially in large enterprises, we often might feel misunderstood and underappreciated. It might feel like every single day you have to fight for your users, explain yourself and defend your work. It’s unfair, exhausting, painful and frustrating. Let’s explore how to present design work, explain design decisions and get stakeholders on your side…
The Times You Need A Custom @property Instead Of A CSS Variable
We generally use a CSS variable as a placeholder for some value we plan to reuse — to avoid repeating the same value and to easily update that value across the board if it needs to be updated. :root { --mix: color-mix(in srgb, #8A9B0F, #fff 25%); } div { box-shadow: 0 0 15px 25px var(--mix);…
Tech Takes Over Marketing (But Not How You Think)
Are you spending too much on technology? A new study reveals marketing budgets are shrinking, yet spending on marketing tech is rising. But a big chunk of that tech goes unused. Solving that problem could boost your budget and ROI. Here’s how.
The Modern Guide For Making CSS Shapes
You have for sure googled “how to create [shape_name] with CSS” at least once in your front-end career if it’s not something you already have bookmarked. And the number of articles and demos you will find out there is endless. Good, right? Copy that code and drop it into the ol’ stylesheet. Ship it! The…
Maximize Content Efficiency With These 7 Agile Practices
Do your content and marketing teams feel overwhelmed? Do you think they’re inefficient? Explore these seven Agile practices to streamline workflows, boost efficiency, and still create high-quality content that engages your audience.
The Forensics Of React Server Components (RSCs)
This article is a sponsored by Sentry.io In this article, we’re going to look deeply at React Server Components (RSCs). They are the latest innovation in React’s ecosystem, leveraging both server-side and client-side rendering as well as streaming HTML to deliver content as fast as possible. We will get really nerdy to get a full…
How To Write Effective Social Media Guidelines That Protect Your Brand
Many companies present a list of what not to do and call them their “employee social media guidelines.” Innovative brands see the power of employee ambassadors. Here’s how to create company social media guidelines for the win.
Why Your Content Won’t Surprise or Delight Unless You Expect More (From People and AI)
Why do we call it generative AI when it doesn’t generate anything new? Renaming the much-discussed tech is just one of the ways Robert Rose suggests aligning expectations with reality. The other? Challenging people to aim for higher-quality ideas and deliverables.
How To Run UX Research Without Access To Users
UX research without users isn’t research. We can shape design ideas with bias, assumptions, guesstimates, and even synthetic users, but it’s anything but UX research. Yet some of us might find ourselves in situations where we literally don’t have access to users — because of legal constraints, high costs, or perhaps users just don’t exist…