5 Ways To Balance SEO and Content Synergy in 2023
As content marketers spend less on paid distribution, organic SEO rises in importance. Follow these five tips to ensure you make the most of those efforts. Continue reading →
Tag: startup
The Key to Sales Enablement? Teach Your Storytellers Well [Rose-Colored Glasses]
How do you tell a compelling story to an audience that already knows the ending? That’s the challenge sales teams face every day. Teach them how to tell the stories you create – and you’ll both get better results. Continue reading →
Motion Controls In The Browser
In this article, I’m going to explain how to implement motion controls in the browser. That means you’ll be able to create an application where you can move your hand and make gestures, and the elements on the screen will respond. Here’s an example: Here’s some boilerplate to get started (adapted from MediaPipe’s JavaScript API…
![Video Grows in Importance But Doesn’t Reach Full Potential [New Research]](https://techno-news.danielepais.com/wp-content/uploads/2022/10/video-storytelling-research-2023-125x69-1.png)
Video Grows in Importance But Doesn’t Reach Full Potential [New Research]
Video remains a top priority in content marketing programs. But how well are marketers using the popular format? What do they need to do better? Find out that and more in the newly released 2022 Video and Visual Storytelling survey. Continue reading →
Editorial Prenups: How To Create a Happy Content Team With an Operating Contract
How do you create an environment of team bliss and growth? Have your team members answer these questions and work together to create an editorial operating contract. Continue reading →
Typographic Hierarchies
Simply defined, the concept of typographic hierarchies refers to the visual organization of content in terms of their relative importance. In other words, the manner in which we organize the text, the headers, the subheaders, the columns, the paragraphs, the callouts, and others on the page or space signify their importance. That sounds easy enough,…
How an Entrepreneurial Spirit Helps This Content Leader Manage 10 B2B Publications
Managing 10 B2B media brands sounds like a daunting task. But Sarah Tolle, content director at BWZ, makes it happen by building enviable SME relationships, planning processes, and time-management strategies. Here’s how she makes it all work. Continue reading →
State Of CSS Survey: Influence The Future Of CSS
This year, I joined the team and helped design the survey together with the community which led to a number of improvements. If you write CSS frequently, investing a few minutes to fill it in could come back to you hundredfold, since implementers make decisions on what to work on based on the developer pain…
Don’t Create ‘Cat Food’ Content Without Doing This 1 Thing First
Struggling to develop content ideas that work for your audience AND your business? Here’s how to brainstorm more effectively and quickly. Continue reading →
![How Story Packages Help You Scale SME-Driven Thought Leadership Content [Rose-Colored Glasses]](https://techno-news.danielepais.com/wp-content/uploads/2022/10/story-packages-scale-sme-driven-thought-leadership-content-125x69-1.png)
How Story Packages Help You Scale SME-Driven Thought Leadership Content [Rose-Colored Glasses]
Have you ever waited and waited for SME-driven content only to get 5,000 words explaining something that could have been handled in 500? Architected story packages help you avoid that – and get something you can turn into a whole portfolio of stories. Continue reading →