Now this is interesting. Joe Rogan is shocked to hear about how a person interacted with an alien person in uniform near Quartz Mountain in…
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Chances are you’ve been using the same editorial calendar format for years. Here’s some advice on how to make improvements that will help in creation, process, reporting, and more. (And if you don’t have a calendar, start here.) Continue reading →
This article is a sponsored by STUDIO For years, reports have been warning of technology taking away jobs, particularly in fields like food preparation, truck driving, and warehouse operations. These jobs are often considered “blue-collar” and involve repetitive manual labor. However, many in the creative community believed their careers were immune to automation. After all,…
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Before you get deep into where the content team reports or which function handles a content project, recognize that the decision-making process – not the actual decisions – will set you up for success. Robert Rose explains the why and how. Continue reading →
You’ll struggle to show content’s impact on revenue unless you focus on these five elements, according to Forrester analyst Phyllis Davidson. And (surprise) performance measurement is only part of the story – developing and tracking a strategic process matters, too. Continue reading →
What is privacy? What exactly does it mean? How do we consider, manage and maintain privacy? And how dow do we design and build experiences that have privacy at their heart? That’s exactly what Understanding Privacy is all about: a practical guide to privacy on the web, from data collection and use of personal data…
Maybe you’ve already seen some tech advent calendars pop up in your timelines and feeds? Or perhaps you’re already following along your all-time favorite advent calendar every day? It’s a lovely annual tradition, and this year, the web community has once again brought forth some fantastic advent calendars that count down the time to Christmas…
Creating content marketing involves both the art of storytelling and the science of persuading people to act. Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brand’s marketing goals. Continue reading →
You don’t need a background in marketing to excel in content. You do need a clear focus on your audience's needs, program goals, and story ideas that support both. Here’s how TD Bank Group’s lead content strategist applied these concepts to build an award-winning program. Continue reading →
Tables allow us to organize data into grid-like format of rows and columns. Scanning the table in one direction allows users to search and compare the data while scanning in the other direction lets users get all details for a single item by matching the data to their respective table header elements. Tables often rely…
Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023. Find out if you're adequately prepared (and where to focus if you're not).…
