Thursday, October 15, 2026
Copying Designs Doesn’t Work, And Here’s Why
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Copying Designs Doesn’t Work, And Here’s Why

There’s a type of cognitive dissonance that haunts designers: the genuine desire to be truly innovative and original whilst simultaneously trawling the web for inspiration and design ideas. I doubt many designers sit down with the intention of copying Airbnb, Apple, or Stripe. But they’re such beautifully-designed experiences that it’s hard not to be inspired…