3 Ways To Grow the Value of Your Thought Leadership [Sponsored]
Redefining thought leadership – and how you apply it – can deliver valuable benefits to your brand and its customers. Follow these tips to get started. Continue reading →
Redefining thought leadership – and how you apply it – can deliver valuable benefits to your brand and its customers. Follow these tips to get started. Continue reading →
I can’t imagine the digital world without the magic of storytelling. While I consider storytelling as an art, it is also a discipline that has its roots in Ancient Greece and Aristotle’s writing: Poetics: “A whole [story] is what has a beginning and middle and end.” In this essay, the Greek philosopher identified for the…
Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? What about a common understanding of thought leadership, advertising, and sales content? If not, your content strategy likely won’t work. Continue reading →
It seems natural to use strings to distinguish things. It’s very likely that in your codebase, there are objects with name, id, or label properties that are used to determine if an object is the one you’re looking for. if (element.label === "title") { make_bold(element); } At a certain point, your project grows (in size,…
Unexpected bad news may not directly affect your brand, but it may affect your audience. That means you need to evaluate critically – and consider adjusting – your content marketing calendar. Here’s a quiz to assess the situation. Continue reading →
This article is a sponsored by Pixo There are plenty of services nowadays that work with photos. Retouched images usually fulfill their purposes much better than raw ones. If you develop a service that allows its users to upload photos, wrapping a photo editing tool right in the service prior to uploading could save much…
Transformational changes at your company may make you excited, terrified, or both. But as a content team leader, you must focus on your team – get them on board and working – so the initiative succeeds. Here’s some help to do just that. Continue reading →
It’s fairly common to see designers complain about the poor quality feedback they’ve received from stakeholders or clients. “They literally told me to make the logo bigger!” they might joke, or, “They told me ‘it just didn’t feel right’ but couldn’t explain why. What am I meant to do with that?” Our response is usually…
Assume the day AI can translate voice and style is here. Now, reflect on Robert Rose's assertion that that can be a good thing for content marketers. Continue reading →
In this episode of the Smashing Podcast we ask how has the design industry changed? Is technology making our work easier? Vitaly Friedman talks to veteran designer Veerle Pieters to find out. Show Notes Veerle Pieters on Twitter Veerle’s homepage Weekly Update Easy SVG Customization And Animation: A Practical Guide written by Adrian Bece How…