Write Like You Talk: 12 Tips for Conversational Content
Engage your readers in a conversation with this writing advice, from breaking grammar laws to crafting simpler sentences. Continue reading →
Engage your readers in a conversation with this writing advice, from breaking grammar laws to crafting simpler sentences. Continue reading →
If consumers find personalized content valuable, they’re likely to exchange their personal data for it. Follow these tips to foster that environment and gain helpful information to create even more customized content. Continue reading →
Content marketing programs can face big cuts when the chips are down. Here’s how to prove your value to executive stakeholders and preserve your budget. Continue reading →
The authors of an open letter from the Future of Life Institute damaged their own message when they didn’t help readers realize their best next experience. Continue reading →
This article is a sponsored by Feathery.io What is it that causes users to give up on an app before ever stepping inside or really giving it a fair chance? It could be the onboarding process. Sometimes half the battle in getting users to adopt the products you build is to first get them in…
Behind all the headlines around AI-generative content news in recent weeks is a memo from the U.S. Copyright Office. It should prompt content marketers to make more deliberate decisions about who or what creates content. Continue reading →
A content audit can seem time-consuming. But don’t let that concern keep you from the valuable insights an audit provides. Follow these tips to reduce your time commitment and get the most from your efforts. Continue reading →
Few marketers tap into this lesser-known, low-cost content distribution channel to exponentially increase the reach of their content with little additional work required. Continue reading →
Security changes constantly. There’s a never-ending barrage of new threats and things to worry about, and you can’t keep up with it all. It feels like every new feature creates expanding opportunities for hackers and bad guys. Threat model documents give you a framework to think about the security of your application and make threats…
It’s not easy to overcome the collaboration fears that keep teams from working together. But giving everyone visibility into the content plans can help your organization produce more and better content. Robert Rose explains. Continue reading →