The Federal Aviation Administration (FAA) released 20 pages of training materials concerning the collection, processing, and analysis of biological evidence following fatal aviation accidents. The…
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Larry W. Bryant was a UFO researcher, writer, and government transparency advocate who pursued federal records through the Freedom of Information Act (FOIA). His work…
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Successful content marketing strategies take all the guesswork out of execution, letting the creative flourish. To help get the details straight, use this Creating Valuable Content checklist. Continue reading →
If you work in software development, you probably know a thing or two about using and maintaining third-party packages. While third-party tooling has its fair share of downsides, there are plenty of advantages as well. The efficiency you get from code that someone else has already written speeds up development and is hard to deny.…
![3 Ways To Know If Brand Awareness Gets Your Marketing on Base [Rose-Colored Glasses]](https://techno-news.danielepais.com/wp-content/uploads/2023/05/measuring-brand-awareness-125x69-1.png)
You can’t tie a baseball player’s stats directly to team wins. And you can’t connect a direct line from brand awareness to the bottom line. But that doesn’t mean you can’t measure the impact of brand awareness on the customer journey. Continue reading →
True collaboration to create or maintain a design system is really important to making superb product design, but working with other humans is always tricky. The collaborative nature of a design system can have a lot of pitfalls. In its best form, it is the product of close alignment between developers and designers, but it…
Let’s imagine we’re making a small component. It can be anything, really, but let’s use a media object as an example. Nicole Sullivan had a solid definition of media objects from way back in 2010, and you probably already know the pattern well: some form of media (often an image) on the left and text…
Content marketing should have a place in in-house marketing agencies. But what exactly should it be? Newly released research indicates what’s happening now, but we share an idea of what you should be doing. Continue reading →
We often rely on sticky headers to point user’s attention to critical features or calls to action. Think of sidebar navigation, CTAs, sticky headers and footers, “fixed” rows or columns in tables, and floating buttons. We’ve already looked into mobile navigation patterns in Smart Interface Design Patterns, but sticky menus deserve a closer look. As…
Over half of marketers say they need more budget to get better-than-average results from their video content. But that financial boost may not be necessary with these tips to shoot quality video from a mobile phone. Continue reading →
This article is a sponsored by MacPaw Inc. As someone who wears multiple hats, it is challenging to balance a full-time job, freelance projects, and all sorts of creative endeavors. This is how I started off: By day, I’m a full-time product designer. By night, I juggle all sorts of freelance work and creative projects.…
![How To Use Your Website Data To See If Your Buyer’s Journey Really Works [New Template]](https://techno-news.danielepais.com/wp-content/uploads/2023/05/data-dashboard-guidance-125x69-1.png)
A new template in Google’s Looker Studio creates a dashboard to see how your awareness, engagement, and conversion metrics relate in real-time. That information can help you adapt your initiatives to better achieve the content’s goals. Continue reading →
