Don’t Waste AI and Human Potential – Push Them Both To Do Better
How companies use generative AI tools reveals how they view content marketing. If they embrace a strategic approach, AI’s real power isn’t creating content. Continue reading →
Tag: startup
Smashing Podcast Episode 62 With Slava Shestopalov: What Is Design Management?
In this episode of The Smashing Podcast, we ask what is a design manager? What does it take and how does it relate to the role of Designer? Vitaly talks to Slava Shestopalov to find out. Show Notes Connect with Slava on LinkedIn Read Slava’s posts on Medium Weekly Update How To Enable Collaboration In…
Gatsby Headaches And How To Cure Them: i18n (Part 1)
Internationalization, or i18n, is making your content understandable in other languages, regions, and cultures to reach a wider array of people. However, a more interesting question would be, “Why is i18n important?”. The answer is that we live in an era where hundreds of cultures interact with each other every day, i.e., we live in…
Company Culture Importance Rises; Changing It Requires New Thinking
New research indicates that almost every leader expects company culture's importance to increase this year. Yet, they may not have the necessary thinking or strategy to improve theirs. Continue reading →
Design Under Constraints: Challenges, Opportunities, And Practical Strategies
“If you don’t want to work within constraints, become an artist.” That is what one of my design lecturers told me when I was at university back when the web wasn’t even a thing. That has turned out to be one of the most useful pieces of advice I ever received in my career and…
AI Content Detection Tools Exist – But Do You Need Them (and Can You Trust Them)?
Does it matter to content marketers if a writer uses ChatGPT, Google’s Bard, or other AI content creation tools? And if it does, what tools can help you in that assessment process? We tested four of them. Continue reading →
5 Newsletter Lessons for More Fruitful Content (and a Community-Building Fail)
Ocean Spray created the Cranberry Club to attract subscribers. But would the holiday berry deliver year-round? Find that answer and other content marketing takeaways from one club member who happens to be a content marketer. Continue reading →
![Are You Optimizing Content for a Library or a Network? The Distinction Makes a Difference [Rose-Colored Glasses]](https://techno-news.danielepais.com/wp-content/uploads/2023/06/modern-content-optimization-framework-125x69-1.png)
Are You Optimizing Content for a Library or a Network? The Distinction Makes a Difference [Rose-Colored Glasses]
The ideal content optimization framework considers intent, authority, internal context, and external context. Here's how to build one that works for the way audiences find and consume information today. Continue reading →
Testing Sites And Apps With Blind Users: A Cheat Sheet
This article focuses on the users of screen readers — special software that converts the source code of a site or app into speech. Usually, these are people with low vision and blindness but not only. They’ll help you discover most accessibility issues. Of course, the topic is too vast for a single article, but…
Exploring Universal And Cognitive-Friendly UX Design Through Pivot Tables And Grids
Tables are one of the most popular ways to visualize data. Presenting data in tables is so ubiquitous — and core to the web itself — that I doubt many of you reading this have any trouble with the basics of the <table> element in HTML. But building a good complex table isn’t an easy…