More than greenwashing? Sustainable aviation fuels struggle to take off
Enlarge / Sustainable aviation fuels could help cut carbon emissions from commercial flights. (credit: Costfoto/NurPhoto via Getty Images) Last November, Virgin Atlantic Airways made headlines for completing the world’s first transatlantic flight using “100 percent sustainable aviation fuel.” This week, the Advertising Standard Authority (ASA) of the U.K. banned a Virgin radio ad released prior…











