How To Create a LinkedIn Employee Advocacy Program To Drive Results
People buy from people, not companies. That’s why employee advocacy on LinkedIn can be a powerful and effective form of marketing. Continue reading →
Tag: marketingdigital
How To Apply User Experience Principles To Embedded Systems: Learnings From The Field
Embedded systems mean different things to different people; they can be standalone and independent, working by themselves, or be a part of a larger system. They are purpose-built for a particular application, designed to perform a specific function or set of tasks. Complexities of embedded systems range from very simple to highly sophisticated implementations, depending…
![Why You Should Press Pause on Your Content Strategy [Rose-Colored Glasses]](https://techno-news.danielepais.com/wp-content/uploads/2022/06/press-pause-content-strategy-125x69-1.png)
Why You Should Press Pause on Your Content Strategy [Rose-Colored Glasses]
It’s time for a midyear checkup on your content and marketing strategy. As you consider changes, don’t let loss aversion drive your decisions. But don’t ignore the impulse, either. Robert Rose shares the five questions he asks for a balanced content strategy assessment. Continue reading →
DevFest For Ukraine, A Charity Conference On The Future Of Tech 🇺🇦
Every day, millions of Ukrainians show incredible courage and strength resisting Russian aggression. Volunteers, individuals and organizations are working together to provide support and raise funds for those in need. In times like these, uniting efforts and working together as a community matters more than ever. That’s why we’d like to highlight a wonderful initiative…
Measuring The Performance Of Typefaces For Users (Part 2)
In the first part of this article, we saw that measuring and comparing typefaces is not a simple task. Testing it (subjectively or objectively) also depends on the context — which can be very tricky. We saw how important it is to keep the typographic design parameters and variables the same to get a more…
Want To Really Win Over Your Audience? Be Their Accountability Partner
No one wants to abandon their goals. But most people do – unless they have an accountability partner to keep them on track. Imagine the lasting connections you’d make if you could offer that service to your audience. The good news? You can. Here’s how. Continue reading →
The Future Of Frontend Build Tools
Frontend build tooling is crucial to the workflow of the modern frontend developer for a host of reasons classified under improved developer and user experiences. From the developer’s perspective, frontend tooling gives us: the ability to author modules, a dev server for local development, Hot Module Replacement (HMR) for a shorter feedback loop in development…
![How To Avoid Common Slip-ups With Your B2B Social Ad Creative [Examples]](https://techno-news.danielepais.com/wp-content/uploads/2022/06/avoid-slip-ups-b2b-social-ad-creative-125x69-1.png)
How To Avoid Common Slip-ups With Your B2B Social Ad Creative [Examples]
Stop creating one-star social ads for your five-star content promotions. Check out these tips with examples from brands that know how to do it. Continue reading →
Simplify Your Color Palette With CSS Color-Mix()
There’s a reason for all the new, experimental color features CSS is introducing. And there’s a reason for all the excitement they’re stirring up. Colors are hard. Defining a base color palette can be time-consuming and involve quite a few stakeholders. And that’s not even considering contextual colors, like hover, active and inactive states. Defining…
Style Guide: How To Write One for Your Brand
Style guides aren’t the most exciting content your brand will create, but they are the most important. Here’s why, how to make an effective one, and some inspiration. Continue reading →