![What Do You Do When Inspiration for Your Content Marketing Wanes? [Rose-Colored Glasses]](https://techno-news.danielepais.com/wp-content/uploads/2022/07/inspiration-content-marketing-wanes-125x69-1.png)
What Do You Do When Inspiration for Your Content Marketing Wanes? [Rose-Colored Glasses]
While one author loses his inspiration for content marketing, Robert Rose uses his article to inspire this one. Take a breath and read on. Continue reading →
Tag: marketingdigital
Is It Time for Content Marketers To Care About Web3? 20+ Experts Weigh In
Web3 is a new and unfamiliar world. We asked Content Marketing World 2022 speakers whether content marketers should dive in – or watch and wait. Here’s what they suggest. Continue reading →
Testable Frontend: The Good, The Bad And The Flaky
I often come across front-end developers, managers, and teams facing a repeating and legitimately difficult dilemma: how to organize their testing between unit, integration, and E2E testing and how to test their UI components. Unit tests often seem not to catch the “interesting” things happening to users and systems, and E2E tests usually take a…
4 Metrics Not To Be Missed in Your Next Content Audit
Think beyond traffic when evaluating your site’s content. Here are four metrics that you should consider adding to your content audits. Continue reading →
Can You Keep the Human Touch When Using Marketing Automation?
Has Andrew Davis solved the marketer’s automation dilemma? Maybe. He and his team definitely seem to be on the right track. Continue reading →
Is an Unbranded Content Site Worth It? All Signs Point to Yes at SAP
Do unbranded content sites really produce business results? Most people who work in content marketing have gotten that question. The Future of Customer Engagement and Experience site offers a definitive answer. Here’s how it works for SAP and its audience. Continue reading →
vs. : How To Choose The Right One
“Do I use a <section> or an <article> element?” I have had to ask myself this question an unhealthy amount of times whenever I have to group content in a container element. A conversation I had on Twitter led me to research this question and ultimately to write on it. It was a conversation with…
![Stop Under Promising and Start Delivering Better Content Products [Rose-Colored Glasses]](https://techno-news.danielepais.com/wp-content/uploads/2022/07/managing-expectations-content-marketing-team-125x69-1.png)
Stop Under Promising and Start Delivering Better Content Products [Rose-Colored Glasses]
You can’t always get what you want when it comes to content team performance. But if you don’t try setting high expectations, you’ll rarely get what you need. Robert Rose explains why – and what to do instead. Continue reading →
Overcoming Imposter Syndrome By Developing Your Own Guiding Principles
Design is one of those disciplines that has a very low barrier to entry, and this is amazing! What isn’t so easy is acquiring the softer skills that you’ll need when entering this job market. Working on designs is just so much fun! But to become better designers, it’s also crucial to understand what makes…
Forget Views and Shares: Choose Metrics More Relevant to Your Content Marketing Goals
Stop wasting time on the basic metrics. Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement. Continue reading →