Email Marketing: Why You Need an Unsubscribe Strategy
As email service providers make it easier for people to opt out of emails, evolve your unsubscribe strategy, so it works for both your brand and your audience. Continue reading →
Tag: marketingdigital
![Change Is Good Even When You Don’t Achieve the Desired Results [Rose-Colored Glasses]](https://techno-news.danielepais.com/wp-content/uploads/2022/08/change-is-good-content-strategy-125x69-1.png)
Change Is Good Even When You Don’t Achieve the Desired Results [Rose-Colored Glasses]
Doing nothing when your content marketing isn’t broken nets nothing. Doing something new nets, at minimum, a new perspective on the possibilities. Continue reading →
Don’t Waste Your Hard-Won Content Budget on These Avoidable Mistakes
A budget increase doesn’t mean you can afford to make wasteful mistakes. Trim these costly errors and oversights out of your content marketing to maximize every dollar you get. Continue reading →
Designing Better Error Messages UX
When we design interfaces, we rarely think about error messages first. After all, how much is there to design anyway? We highlight the error, display a message, and nudge users toward the correct input. As it turns out, a strategic and thorough design of these messages can be critical for businesses, especially if they struggle…
Better Video Streaming With imgix
This article is a sponsored by imgix Adding video to your website immediately adds value, but also a new level of complexity to your web development. Can I use the <video> tag? Do I need a JavaScript video player? What formats should the video be in for the best browser support? How do I account…
5 Lessons From the Content Marketing Awards Project of the Year Finalists
Discover what made these five Project of the Year finalists in the 2022 Content Marketing Awards impress the judges and more importantly, significantly impact their business. Continue reading →
Smashing Podcast Episode 51 With Ben Callahan: What’s The Value Of A Design System?
This article is a sponsored by Wix In this episode of the Smashing Podcast, we ask how you can prove the value of a Design System and how you can pitch it effectively to stakeholders. Vitaly talks to Ben Callahan to find out more. Show Notes Ben Callahan on Twitter Ben’s website Sparkbox Weekly Update…
5 Brands See Big Value in Multi-Billion-Dollar Influencer Marketing Industry
Even if your brand could afford a Super Bowl ad, you may benefit more from a paid influencer marketing strategy. Learn the lessons from five brands that are doing it right. Continue reading →
How To Ensure Optimal Visual Experiences Across Devices
Maximizing your content resources by adopting the COPE method – create once, publish everywhere – is a smart decision. Even smarter? COPE-M. It’s critical to ensure a great visual experience on every device. Continue reading →
What Makes A Great Toggle Button? (Case Study, Part 1)
In this first part of a two-part article, we will analyze the characteristics of effective toggle buttons. These characteristics serve as visual cues for helping users recognize which of the button’s options is actively switched on. We have conducted a comprehensive research study with real users to evaluate the effectiveness of visual cues from a…