7+ Skills Every Content Marketer Needs To Be Great
Marketing leaders share the most important skills and backgrounds for a successful content marketer. How well does your resume measure up? Continue reading →
Tag: marketingdigital
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5 Tools to Make a Big Impact With a Small Content Marketing Budget [Sponsored]
With the right free or low-cost tools, cash-strapped content teams can still make a big marketing splash. Learn how to produce great content with little to no money. Continue reading →
Design Systems: Useful Examples and Resources
Design systems ensure alignment, reusability, and consistency across a project or brand. And while we have gotten very good at breaking down UIs into reusable components, a lot of design systems aren’t as useful and practical as they could be, or they aren’t even used at all. So how can you make sure that the…
How NBC Sports Next Medaled in Olympic Content for Kids
The content team at NBC Sports Next expertly threaded its way through executive moguls and pandemic-related detours to reach Olympic kid-content glory. Here’s how they developed a repeatable process to attract the next generation of viewers. Continue reading →
What’s New In Next.js 13?
October has come and gone, and with it, Next.js has released a new major version packed (pun intended) with tons of new features — some of which can be seamlessly adopted from your Next.js 12 app, while others not so much. If you’re just jumping on the bandwagon, it may be confusing to distinguish the…
Why You’ll Never Create Customer-Centric Content Unless You Focus on This
Your customers are changing. They aren’t going to accept excuses about insensitive campaigns or lack of diversity in your content. That’s why you need to L-I-S-T-E-N now. Continue reading →
Don’t Make SEO the Reason for Your Content Marketing Strategy [Rose-Colored Glasses]
Too many marketers fall into the trap of making search the foundation of their content marketing. Here’s why that doesn’t work and why you should be thinking about content discovery. Continue reading →
Practical Steps To Build Transparency In Your Remote Business
It used to be the norm that businesses were opaque, with employees only having access to what they needed to get their work done. Over the past twenty years, though, there has been an increase in transparency in businesses: an article in HBR describes transparency as a leadership imperative, and studies conducted by companies like…
Content Marketers: Here’s How To Ask for (and Get) the Salary You Want
Most content marketers believe they deserve a higher salary, according to research. You’re more likely to get one if you build your pitch based on real results you’ve achieved for your employer. These tips from your marketing peers will help you make your case. Continue reading →
How Reading Great Fiction Makes Your Content Better (and What To Read)
One of the best ways to improve your storytelling is to read great stories. Reading fiction (including plays, novels, and poems) improves empathy, precision, and story structure. Try these suggestions for what to look for as you enjoy your next chapter. Continue reading →