The Federal Aviation Administration (FAA) released 20 pages of training materials concerning the collection, processing, and analysis of biological evidence following fatal aviation accidents. The…
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Larry W. Bryant was a UFO researcher, writer, and government transparency advocate who pursued federal records through the Freedom of Information Act (FOIA). His work…
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Maybe you’ve already seen some tech advent calendars pop up in your timelines and feeds? Or perhaps you’re already following along your all-time favorite advent calendar every day? It’s a lovely annual tradition, and this year, the web community has once again brought forth some fantastic advent calendars that count down the time to Christmas…
Creating content marketing involves both the art of storytelling and the science of persuading people to act. Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brand’s marketing goals. Continue reading →
You don’t need a background in marketing to excel in content. You do need a clear focus on your audience's needs, program goals, and story ideas that support both. Here’s how TD Bank Group’s lead content strategist applied these concepts to build an award-winning program. Continue reading →
Tables allow us to organize data into grid-like format of rows and columns. Scanning the table in one direction allows users to search and compare the data while scanning in the other direction lets users get all details for a single item by matching the data to their respective table header elements. Tables often rely…
Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023. Find out if you're adequately prepared (and where to focus if you're not).…
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Do you jump into the red ocean with content on popular topics? Or do you dive into the blue ocean with a contrarian view of a trending subject? Here's why you should try a purple-audience approach instead (and how to do it). Continue reading →
Before we start with a deep dive into the details and the anatomy of a component, let’s start at a higher level and see what we’re working on within our design system. Laying It All Out Whether we’re at the beginning of our design systems journey or working on improving what we have, audits are…
Writing is hard. It’s even harder in content marketing, due to business goals, deadlines, and other pressures. Never fear – help is here. Follow one or more of these seven tricks to make writing easier. Continue reading →
What if we were able to implement the sizes of designer’s contribution without hassle? What if we could set custom anchor points to generate a perfectly responsive value, giving us more options as the fluid size approach? What if we had a magic formula that controlled and synchronized the whole project? It is often the…
Engaging videos lead to powerful results. But crafting quality video takes significant effort. Repurposing lets you stretch the same ingredients across many platforms to satisfy different appetites. Try these ideas to turn your videos into a menu of epic content. Continue reading →
