5 Content Discovery Trends To Inform Your Marketing Strategy
Content consumption patterns have stayed mostly the same in recent years. Content discovery hasn’t. Consider these five trends as you plan your content and strategy for 2024.
Tag: marketingdigital
Facilitating Inclusive Online Workshops (Part 2)
Earlier in the first part of the series, we defined inclusivity and how it contributes to enriching the workshop experience. We established that inclusivity is about ensuring everyone has an equal opportunity to participate and contribute, regardless of their background or identity. It goes beyond merely having diversity in attendance. It’s about creating an environment…
How To Work AI Into Content Marketing (in a Way That Works for You)
Does the company you work for have an AI policy? Whether it does or not, you need one specific to AI’s use in content marketing. An AI operations plan will help you make (and share) sound decisions about its use, governance, and risk mitigation. Here’s what to consider.
With Gated Content, Trust Goes Both Ways. Don’t Ask Until You’ve Earned It
Is your brand willing to trust first? Your answer can determine the success of your company’s gated and free content assets and achieving your long-term content marketing goals.
How Smashing Magazine Uses TinaCMS To Manage An Editorial Workflow
Smashing Magazine is drastically different today than it was just a few years ago, and you may not have even noticed. That’s how it often is with back-end development — the complete architecture changes, yet the front end you see is still very much the same. You may recall this site was powered by WordPress…
Luxury Brand and Talent Powerhouses Predict Future of Marketing for Every Industry
A global luxury brand investment firm’s acquisition of Hollywood’s biggest talent agency indicates the future of content and marketing in all industries. Why? Read on.
Revealing Images With CSS Mask Animations
In a previous article, we explored fancy hover effects for images that involve shines, rotations, and 3D perspectives. We are going to continue playing with images, but this time, we are making animations that reveal images on hover. Specifically, we will learn about CSS masks and how they can be used to cover portions of…
17+ Tips To Help Your Brand Ride Today’s Social Media Roller Coaster
The social media landscape has changed. X, formerly known as Twitter, faces mercurial changes. TikTok bans are discussed. YouTube added Shorts to compete with TikTok. Meta added Threads. Should your social media strategy respond?
How State Farm Turned a Viral Ad Into an Award-Winning Content Campaign
State Farm didn’t let interest cool down when its ad with NFL quarterback Patrick Mahomes and his jazz bath went viral. Learn what they did and the mega numbers brought to the brand through this award-winning campaign.
Facilitating Inclusive Online Workshops (Part 1)
Have you ever found yourself trapped in an hour-long meeting, listening to someone’s endless talk without understanding their main point? Or sat through a discussion where everyone speaks, but no actions are decided upon in the end? Or perhaps felt like the meeting you’re participating in is simply a waste of time? If you have,…