Is TikTok’s Clock Ticking? 7 Answers to TikTok Ban Questions
Headlines sound the alarm on the proposed TikTok ban. But go behind all the noise and get answers to seven questions about the bill and its impact on marketing.
Tag: marketingdigital
How To Find and Include More Underrepresented Voices in Your Content
People often quote Steve Jobs and Bill Gates about leadership. Marketers often go to men in their industry for expert and customer quotes. It’s time to elevate the voices of women and other underrepresented communities in your content.
Crafting Experiences: Uniting Rikyu’s Wisdom With Brand Experience Principles
In today’s dynamic and highly competitive market, the concept of brand experience is a key aspect of customer engagement: designers, take note. Brand experience refers to all customer interactions and engagements with a brand, encompassing various brand channels, products, services, and encounters from the company website to unpacking its product. It involves following the user…
Content Editing: How To Handle Major Rewrites (and Prevent Them in the Future)
The draft is in — and the writer didn’t understand the assignment. Or an executive writes a story and expects you to publish their work, but it’s just not good. When a standard edit isn’t enough, try one of these two approaches to save bad content.
Now Shipping: Success At Scale, A New Smashing Book by Addy Osmani
Building at scale is hard. With legacy, fragile systems, large impact and complex front-end architecture, making big changes to an existing site or app might feel nothing short of daunting. We might have a very motivated team, but we don't always know how to get there. Enter Success at Scale, our shiny new book that…
Manage Your Content Budgets With ‘Bottle’ Episodes
The mega-hit Friends producers adopted a behind-the-scenes strategy that balanced the budget and delivered some of the best episodes. Consider a similar strategy for your budget-impacted content plan.
Sketchnotes And Key Takeaways From SmashingConf Antwerp 2023
I have been reading and following Smashing Magazine for years — I’ve read many of the articles and even some of the books published. I’ve also been able to attend several Smashing workshops, and perhaps one of the peak experiences of my isolation times was the online SmashingConf in August 2020. Every detail of that…
The Problem With AI Headlines
Open AI’s Sam Altman says the future of AI will accomplish 95% of what marketers use agencies, strategists, and creative professionals for today. But don't panic. Get the context and an interpretation that will calm your concerns.
Helpful Advice To Find a New Job in Marketing and Content
On the hunt for a new job in content and marketing? You know the drill. Create compelling content that attracts a target audience. But that’s not so easy to do. Follow this advice to make it a little easier.
Enterprise Marketers Leading With Strategy in 2024 [New Research]
Discover what enterprise content marketers expect in 2024, from budgets, generative AI, tech, social media use, and more. CMI's newly released research also finds out what sets top performers apart from their industry peers.