Now this is interesting. Joe Rogan is shocked to hear about how a person interacted with an alien person in uniform near Quartz Mountain in…
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Read MoreContent creation gets a lot of attention. But it can’t attract an audience without all the behind-the-scenes work that goes into content publishing. Walk step by step through a content production process that has worked well for over 10 years.
Google’s rolling out its Search Generative Experience to the public. And that’s not the only AI-influenced impact on search results pages. It’s time to update your content strategy to better reflect these new search experiences.
Generative AI isn’t serving marketers well. All the options make it easy to apply, but all the options make it more difficult to decide what to do. To help, use this categorization chart that looks at capabilities and efficiencies.
Communication is in everything we do. We communicate with users through our research, our design, and, ultimately, the products and services we offer. UX practitioners and those working on digital product teams benefit from understanding principles of communication and their application to our craft. Treating our UX processes as a mode of communication between users…
You’ve read the headlines, clicked the research, and gone down the generative AI rabbit hole. Yes, it’s got great hype people. But they all miss the first lesson of generative AI and marketing.
Remember the “mobile first” mantra? The idea was born out of the early days of responsive web design. Rather than design and build for the “desktop” up front, a “mobile-first” approach treats small screens as first-class citizens. There’s a reduced amount of real estate, certainly less than the number of pixels we get from the…
Do your content marketing peers use terms that aren’t familiar to you? Do you know the difference between a content marketing strategy, content strategy, and content mission? Read on and bookmark this go-to glossary.
A new study reveals which sites send generous referral traffic (and which don’t). Google tops the list, but don’t overlook other search engines and social sites where you might face less competition. Here’s how to grab your share of referrals from non-Google sources.
We all have an inherent tendency to like aesthetic and approachable things. That’s why any designer strives to deliver an intuitive and comprehensive design. And any designer knows it’s a pain in the neck, particularly when it comes to complex projects with lots of pages of design, components, and prototypes. As someone who has already…
Recent research finds that almost nine out of 10 C-suite B2B marketers believe tapping employees as influencers holds immense value. But how do you scale your content efforts to enable those creators? Think like a movie director. Here’s how.
