Don’t Waste AI and Human Potential – Push Them Both To Do Better
How companies use generative AI tools reveals how they view content marketing. If they embrace a strategic approach, AI’s real power isn’t creating content. Continue reading →
How companies use generative AI tools reveals how they view content marketing. If they embrace a strategic approach, AI’s real power isn’t creating content. Continue reading →
In this episode of The Smashing Podcast, we ask what is a design manager? What does it take and how does it relate to the role of Designer? Vitaly talks to Slava Shestopalov to find out. Show Notes Connect with Slava on LinkedIn Read Slava’s posts on Medium Weekly Update How To Enable Collaboration In…
Internationalization, or i18n, is making your content understandable in other languages, regions, and cultures to reach a wider array of people. However, a more interesting question would be, “Why is i18n important?”. The answer is that we live in an era where hundreds of cultures interact with each other every day, i.e., we live in…
New research indicates that almost every leader expects company culture's importance to increase this year. Yet, they may not have the necessary thinking or strategy to improve theirs. Continue reading →
“If you don’t want to work within constraints, become an artist.” That is what one of my design lecturers told me when I was at university back when the web wasn’t even a thing. That has turned out to be one of the most useful pieces of advice I ever received in my career and…
Write with Chat GPT – Defining the Academic Writing Style Academic writing is a unique style of writing that is used in scholarly and research settings to communicate complex ideas and present arguments in a clear and concise manner. This style of writing is prevalent in various academic disciplines, such as the humanities, social sciences,…
Does it matter to content marketers if a writer uses ChatGPT, Google’s Bard, or other AI content creation tools? And if it does, what tools can help you in that assessment process? We tested four of them. Continue reading →
Don’t curse Chat GPT, embrace it! Don’t curse Chat GPT, embrace it! Phuket Web Design Daniele PaisStill blaming Chat GPT? Get over it! 🔊 Listen to this Have you made up your mind about Chat GPT? Hello everyone and welcome to this little space in the web where I always allow myself to bring you…
Ocean Spray created the Cranberry Club to attract subscribers. But would the holiday berry deliver year-round? Find that answer and other content marketing takeaways from one club member who happens to be a content marketer. Continue reading →
The ideal content optimization framework considers intent, authority, internal context, and external context. Here's how to build one that works for the way audiences find and consume information today. Continue reading →