The First Production Ferrari Luce Is Heading to Auction, and There’s No Reserve
And every dime goes to charity.
And every dime goes to charity.
India's hottest microbrand turned a carabiner into a titanium phenom.
Two months ago, I spent a Friday lunch eating a sandwich called the Crazy Poulet at Notos Bar Restaurant in Le Sentier with Mark Schmid, who is a sort of jack-of-all-trades in the marketing and communications department at Audemars Piguet. Schmid has quickly become someone I'd consider a friend, whom I appreciate for our candid…
Travel has always been at the heart of Louis Vuitton, and the Escales Autour du Monde collection, like all Escale watches, has a great poetic sound to it. The name, which translates as “Stopovers Around the World,” recalls Francisca Mattéoli’s celebrated book documenting Gaston-Louis Vuitton’s remarkable collection of hotel labels gathered during his travels; there’s…
Introduced in 1996 with the reference 5035, Patek Philippe’s Annual Calendar was neither a simplified perpetual calendar nor an upgraded complete calendar, but an entirely new mechanism protected by a patent; we explained the full story of its creation and evolution in this article here. By automatically distinguishing between months with 30 and 31 days,…
Following two difficult consecutive years, with sales down 12% in 2024 and 7% in 2025, the Swatch Group, the Swiss watchmaking giant owner of brands such as Omega, Breguet, Longines, and Tissot, is now back to growth. Indeed, as indicated by its half-year 2026 report, Swatch Group recorded “a strong increase in sales, up +8.5%…
Earlier today, we reported the increase in sales indicated by the Swatch Group (+8.5% at constant rate), which follows almost identical signs reported by Richemont about a week ago (+8% for Specialist Watchmakers and +20% in total, with a growth mostly driven by Jewellery brands). Now, it’s time for the Federation of the Swiss Watch…
Chopard, the Official Timekeeper and World Sponsor of the famous Italian endurance rally since 1988, has released countless chronographs inspired by the Mille Miglia race, its drivers and its iconic route. The Raticosa Pass has already been honoured once before, with a limited-edition series in 2021, and this 2026 Mille Miglia Classic Chronograph Raticosa pays…
The band actually learns your workouts, and the battery outlasts your motivation.
Every scratch, fade, and rust bloom was painted on by hand.