How To Write Headlines That Hook: 8 Questions To Ask
Headlines don’t just matter; they act as the life or death of your content. If you can answer yes to some or all of these questions, your headline is well positioned for a good life.
Category: Marketing
How To Build a Content-Driven, Audience-Centric Content Strategy
What does it mean to build a truly audience-centric content strategy? For the National Multiple Sclerosis Society, it meant rethinking everything (in pursuit of a noble ultimate goal). Learn how they did it in this excerpt from Robert Rose’s new book.
WaterBear: Building A Free Platform For Impactful Documentaries (Part 2)
In my previous article, I talked about Waterbear, a significant project I worked on as a newly-appointed lead developer, and the lessons I learned leading a team for the first time. In this second article, I’ll go over some key technical highlights from the project. Before we start, let’s quickly remind ourselves what WaterBear is…
Dancing Leaves And Spooky Fellows (October 2023 Wallpapers Edition)
The leaves are shining in the most beautiful colors and pumpkins are taking over the front porches. It’s time to welcome the spookiest of all months: October! To get your desktop ready for fall and the upcoming Halloween season, artists and designers from across the globe once again challenged their creative skills and designed inspiring…
5 Highlights You May Have Missed at Content Marketing World
Where is content marketing going? How can you forge a path ahead? Catch some of the breakthrough thoughts emerging at this week’s Content Marketing World.
Re-Creating The Pop-Out Hover Effect With Modern CSS (Part 1)
In a previous article on CSS-Tricks, I demonstrated how to create a fancy hover effect where an avatar pops out of a circle on hover. The challenge was to make such an effect using only the <img> tag. I know it might seem like this shape requires advanced trickery. But if we break it down…
How To Find (and Close) the Hidden Gaps in Your Content Strategy
Your content marketing has holes that you can’t see. They may manifest themselves from the beginning or materialize over time. But no matter how they started, it’s time to identify and fill them in with a content gap analysis.
Exploring Enhanced Patterns In WordPress 6.3
Reusable blocks, introduced in WordPress 5.0, allow users to create and save custom blocks that can be used across different pages or posts. This increases efficiency and consistency by allowing users to create personalized blocks of content that can be easily reused. Subsequently, in WordPress 5.5, block patterns were introduced, allowing users to design layout…
The Ecopreneurs: A Win-Win-Win-Win for Salesforce, FORTUNE Brand Studio, Entrepreneurs, and Audiences
Salesforce and FORTUNE Brand Studio partnered to create The Ecopreneurs, an 11-episode series for Salesforce+ whose impact went far beyond the streaming platform. Here’s how this Project of the Year finalist turned long-form storytelling into big results.
Out of Content Ideas? Try Borrowing One or Two (Even From Your Competitors)
You don’t need unique content ideas to differentiate your brand. You can recombine and reshape existing ideas to make them your own – even (or maybe especially) ones that didn’t work for other companies. Here’s how to get started.