Thursday, October 8, 2026
How to Perfectly Manage a PPC Campaign [Template]
Marketing

How to Perfectly Manage a PPC Campaign [Template]

In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Google Ads specifically has increased its revenue from year to year. In 2021, Google advertising revenue accounted for $53.1 billion — 81% of Alphabet's overall sales. Properly investing in PPC can result in nearly guaranteed ad placement in…

How to Optimize Your Anchor Text Strategy For SEO
Marketing

How to Optimize Your Anchor Text Strategy For SEO

The early days of SEO were like the Wild, Wild West.Blackhat SEO experts were doing everything imaginable to rank their sites on Google. That included keyword stuffing and creating spammy backlinks on a regular basis. Admittedly, for a time, it totally worked. These days, Google’s SERP Algorithm has really cracked down on content quality –…

Amid violent threats, lawmaker ditches bill to make unvaxxed pay hospital bills
Technology News

Amid violent threats, lawmaker ditches bill to make unvaxxed pay hospital bills

Enlarge / Intensive Care Unit nurse monitors patients in the ICU ward at Roseland Community Hospital on December 14, 2020, in Chicago, Illinois. (credit: Getty | Scott Olson) Illinois Representative Jonathan Carroll is scrapping his proposed legislation to make willfully unvaccinated people pay COVID-19 hospital bills out of pocket after he received violent threats that also…

The Internet’s biggest players are all affected by critical Log4Shell 0-day
Technology News

The Internet’s biggest players are all affected by critical Log4Shell 0-day

Enlarge (credit: Kevin Beaumont) The list of services with Internet-facing infrastructure that is vulnerable to a critical zero-day vulnerability in the open source Log4j logging utility is immense and reads like a who’s who of the biggest names on the Internet, including Apple, Amazon, Cloudflare, Steam, Tesla, Twitter, and Baidu. The vulnerability, now going by…

The 19 Best Content Marketing Tools in 2020
Marketing

The 19 Best Content Marketing Tools in 2020

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available – some free or cheap – and some very expensive. They also serve tons of different…