This Barbie Inspired a Newsjacking Frenzy – B2B Marketers Should Study It

This Barbie Inspired a Newsjacking Frenzy – B2B Marketers Should Study It

Barbie-related newsjacking exploded with the movie’s worldwide success. But can your brand be successful with newsjacking (Barbie or no Barbie)? Robert Rose explains the key ingredient you’ll need. Continue reading
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