So, Google’s a Monopoly — Will Anything Change?
Mainstream media coverage of the Google monopoly ruling might make you think the monster is dead. But is it really? Should marketers even care?
Tag: startup
If I Was Starting My Career Today: Thoughts After 15 Years Spent In UX Design (Part 2)
In the previous article in my two-part series, I have explained how important it is to start by mastering your design tools, to work on your portfolio (even if you have very little work experience — which is to be expected at this stage), and to carefully prepare for your first design interviews. If all…
How To Get Branded Content Right: Examples, Ideas, and Tips
Branded content, typically produced with a media partner, delivers immersive, entertaining, and educational experiences that bridge the gap between awareness and brand affinity. Learn how to do it well from these examples.
The Best Of Pro Scheduler Libraries
This article is a sponsored by Bryntum Team, assemble! Need to coordinate a crew of superheroes across the globe to save the world? A scheduler can help. Same for web applications that serve any group of collaborating users — whether that includes wearing a cape or not. Event calendars and schedulers may often seem the…
How To Turn Old Content Into a New Work of Art With an AI Assist
Ready to put out a new album filled with remixes that will prompt your audience to groove? These step-by-step processes lets you remix four types of albums using your original work, a generative AI assist, and some creativity.
The New Facts About Your Owned Media Strategy
Some people say owned media strategies are dead. They’re wrong about that. But they’re right that just-the-facts content will no longer bring people to you. Your content experience has to lead people to care. Here’s how to do it.
How To Create User Stories That End Frustrating Conversations About Marketing
A CEO and a data scientist have a conversation about generative AI in marketing. Both parties leave frustrated. But the friction could have been dissipated if they had created user stories that got everybody on the same page.
It’s Time To Talk About “CSS5”
We have been talking about CSS3 for a long time. Call me a fossil, but I still remember the new border-radius property feeling like the most incredible CSS3 feature. We have moved on since we got border-radius and a slew of new features dropped in a single CSS3 release back in 2009. CSS, too, has…
Small Player Wins Big in Brand Games
A small sports apparel brand made a fresh marketing play that gained global attention and a spot at the Olympics alongside the biggest brands in the world. Take note (and inspiration) to help your marketing game.
If I Was Starting My Career Today: Thoughts After 15 Years Spent In UX Design (Part 1)
My design career began in 2008. The first book that I read on the topic of design was Photoshop Tips And Tricks by Scott Kelby, which was a book about a very popular design tool, but not about user experience (UX) design itself. Back at the time, I didn’t know many of the approaches and…