31 Great Content Writing Examples, Tips, and Tools
Want to make your brand’s writing more powerful and effective? Peruse these content writing examples, tips, tools, and resources to make the task a little easier.
Tag: startup
What To Do When the Optimal Strategy Isn’t Optimal
There’s nothing better than an ambitious content or marketing strategy to inspire teams to aim high — except for the realistic version you can actually implement. Try this process to bring your so-called optimal plans back to earth.
Regexes Got Good: The History And Future Of Regular Expressions In JavaScript
Modern JavaScript regular expressions have come a long way compared to what you might be familiar with. Regexes can be an amazing tool for searching and replacing text, but they have a longstanding reputation (perhaps outdated, as I’ll show) for being difficult to write and understand. This is especially true in JavaScript-land, where regexes languished…
How To Mine Customer Reviews and Ratings To Improve Your Marketing and Products
Dig into the buried treasure of online reviews. See what leading brands Tylenol, Estée Lauder, and Scünci are learning about their products and messaging directly from consumer feedback. Plus, get advice on how to start a ratings analysis program for your brand.
How AI Grades for Influencers Help With Brand Safety
One-fourth of U.S. companies say influencer spending will take 40% of their total marketing budget. How can brands invest in social media personalities who aren't likely to enter into risky political talk? New AI tools can help.
Pricing Projects As A Freelancer Or Agency Owner
Pricing projects can be one of the most challenging aspects of running a digital agency or working as a freelance web designer. It’s a topic that comes up frequently in discussions with fellow professionals in my Agency Academy. Three Approaches to Pricing Over my years in the industry, I’ve found that there are essentially three…
21 Great Ideas To Get Your Content Audience To Take Action
How do you create content that converts into profitable actions? Consider these 21 tips from experts presenting at Content Marketing World. Interestingly, they have different ideas of what to put at the top of your list.
How To Defend Your Design Process
Maybe you’ve been there before: You’re in the middle of the design process, and stakeholders expect you to deliver faster. How do you best manage a situation like this? How do you communicate the design process and defend it when stakeholders think the design is taking too long? Let’s take a closer look at what…
7 Ancient Archetypes That Give Your Content Fresh Relevance
Sequels, prequels, and reboots abound. Why? Storytelling around recognizable themes has built-in resonance. Explore the seven archetypes with inspiring B2C and B2B examples before you launch the next content marketing initiative.
Can You Rent Success by Publishing Beyond the Website?
Deliver valuable content experiences beyond your website, but don’t abandon your owned home. Here’s how to revamp your “rented” properties — while maintaining and improving your owned channels.