The importance of getting inside your customer’s mind cannot be understated. If you can’t understand your customer, it’s difficult to do business with them. With millions of customers globally, there is plenty of opportunity to leverage your customer’s mind.
But you must be able to do this within the constraints of your budget and schedule. If you have a tight budget or a crazy schedule, there are ways to get inside your customer’s mind using technology.
One technology that is used to do just this is called webcams. Webcams allow businesses to record interactions between their employees and customers. Businesses can use these videos to monitor sales, training, and customer service departments.
The videos are then stored on company web servers for any further reference. Companies that want to get a better look at how their employees interact with their customers can easily view and analyze the data in real-time.
You’ve probably seen this technology in action before. It’s called an online dashboard and it’s extremely popular among businesses that provide customer support.
Online dashboards allow customers to look at every aspect of their company in one place. They can see live chat responses from employees, view charts and graphs, and even see the most recent sales statistics. It’s a great way to get inside your customer’s mind.
But an online dashboard isn’t the only way to get inside a customer’s brain. Some companies use customer surveys to get a snapshot of their customers’ thoughts and ideas. And through that exercise, they can learn what they like and dislike about the way their business is run.
So how do you know which customer surveys are the best ones? This is where having a deep knowledge of your customer’s mind sets comes into play. You should know why your customers do what they do. That may be different than what your product or service does.
One customer’s mind may be geared toward a particular kind of purchase. If your product caters to that kind of consumer, then finding out their mind set might be the key to selling more products in that line.
For instance, if that customer buys mostly apparel, then finding out their fashion tastes could mean including more clothes for that group in your line. However, if that customer’s mind is geared toward fine furniture, you probably won’t want to put a lot of furniture in their homes.
There are also some customers whose minds are so open that they’ll let anything into their heads. When you do a survey of your customers, ask them about their ideal customer scenario. Think about the last time you sold something similar to that. Then start thinking about how you can create that kind of experience for your customers.
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Getting inside your customer’s mind is all about the words they use. If your company is customer friendly, then they’ll automatically be positive about your product or service. Your customer’s brain will open up when you get inside and begin to explain the benefits. Keep the words pleasant, and the entire concept will flow naturally.
An example of a word that can get your customer’s mind going when you’re inside is “immediate.” Many consumers love the idea of being able to purchase something as soon as possible. Customers want to buy things right away because it feels good to have them. Keep this in mind when talking to your customer’s brain.
Another way of getting inside your customer’s mind is to bring up a memory about something your customer has already purchased.
For instance, if your customer bought a tie on their last trip to the store, tell them about the nice tie they bought while shopping at a local boutique a few months ago. Be sincere when telling this story. It’s amazing how much memory, age, or experience a person has gained over the years. Bring up an experience your customer had while shopping, and you will likely get a wide range of emotions and reactions from inside the customer’s head.
Finally, once you have a few reactions from inside the customer’s head, repeat them as often as you can. This is the same concept used when getting into someone’s subconscious for mind control.
You can use “anchoring” words to keep anchor behaviors recurring. For instance, if your customer’s mind went to thinking about how great their last purchase was, you could come up with a new slogan for your next purchase. The key is to be as consistent as possible.
Getting inside you customer’s mind doesn’t have to be difficult. All you have to do is be open to your customer’s questions and remember to keep emotions at bay when speaking to customers. With just a little bit of effort, you can get inside your customer’s mind to help increase your conversion rates.