Over the last two decades, marketers have worked hard to reduce or remove friction in the buying process. But what if that’s a mistake? A recent delivery from Domino’s prompts Robert Rose to explain why. Continue reading
![For a Better Customer Experience, Make Your Buying Process Less Efficient (Yes, Really) [Rose-Colored Glasses]](https://techno-news.danielepais.com/wp-content/uploads/2023/04/b2b-buying-process-less-efficient-125x70-1.png)
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The Unknown
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