How CMS Innovations Help Future-Proof Your Business [Sponsored]
Learn how AI automation and hybrid architectures are evolving CMS capabilities — and how to leverage these trends for optimal content success.
Tag: marketingdigital
Generating Unique Random Numbers In JavaScript Using Sets
JavaScript comes with a lot of built-in functions that allow you to carry out so many different operations. One of these built-in functions is the Math.random() method, which generates a random floating-point number that can then be manipulated into integers. However, if you wish to generate a series of unique random numbers and create more…
Solo Stove Brand Reignites Snoop Dogg With Blunt Marketing
Solo Brands is at it again. Snoop Dogg returns to its smokeless stove ads. But is the campaign different than the viral one that led to the CEO’s departure? Is there something marketers can learn from the new initiative? Yes, to both.
What It Takes To Build a Unified Content Experience
Building a consistent content experience across all possible touch points (social, website, chat, etc.) takes research, empathy, and collaboration across internal teams. It’s not easy, but the results are worth it. Here’s how to start.
Mastering Typography In Logo Design
Typography is much more than just text on a page — it forms the core of your design. As a designer, I always approach selecting types from two angles: as a creative adventure and as a technical challenge. Choosing the right typeface for a company, product, or service is an immensely important task. At that…
31 Great Content Writing Examples, Tips, and Tools
Want to make your brand’s writing more powerful and effective? Peruse these content writing examples, tips, tools, and resources to make the task a little easier.
What To Do When the Optimal Strategy Isn’t Optimal
There’s nothing better than an ambitious content or marketing strategy to inspire teams to aim high — except for the realistic version you can actually implement. Try this process to bring your so-called optimal plans back to earth.
Regexes Got Good: The History And Future Of Regular Expressions In JavaScript
Modern JavaScript regular expressions have come a long way compared to what you might be familiar with. Regexes can be an amazing tool for searching and replacing text, but they have a longstanding reputation (perhaps outdated, as I’ll show) for being difficult to write and understand. This is especially true in JavaScript-land, where regexes languished…
How To Mine Customer Reviews and Ratings To Improve Your Marketing and Products
Dig into the buried treasure of online reviews. See what leading brands Tylenol, Estée Lauder, and Scünci are learning about their products and messaging directly from consumer feedback. Plus, get advice on how to start a ratings analysis program for your brand.
How AI Grades for Influencers Help With Brand Safety
One-fourth of U.S. companies say influencer spending will take 40% of their total marketing budget. How can brands invest in social media personalities who aren't likely to enter into risky political talk? New AI tools can help.