Thursday, October 8, 2026
How to Set Up Automated Email Marketing Workflows (+ Examples)
Marketing

How to Set Up Automated Email Marketing Workflows (+ Examples)

Without email marketing automation, your marketing team is missing out on major opportunities to nurture and engage your target audience and existing contacts. In this article, we'll review common types of email marketing automation, the tools to help you establish and maintain an email marketing automation strategy, and different automation triggers you may implement at…

How to Create Inclusive Content for Everyone
Marketing

How to Create Inclusive Content for Everyone

The last thing you’d ever want to do is exclude a person or group of people through your marketing. Yet many marketers and writers have made this mistake. Divisive and exclusive words and phrases have become so baked into our language that many of us don’t realize when we use them or the harm they…

The Ultimate Guide to B2B Marketing in 2022 [+ New Data]
Marketing

The Ultimate Guide to B2B Marketing in 2022 [+ New Data]

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. You…