5 Steps To Find Your Brand Voice
If your content didn’t have your logo, would your audience recognize it as your company’s? It would if you use a consistent brand voice. Here’s how to create a brand voice chart to make it stick. Continue reading →
Tag: marketingdigital
Ownable Conversations: How To Create Content That Leads Niche Discussions
Many decision-makers don’t find any value in a lot of thought leadership content. How can you deliver content that does? Cultivate ownable conversations – a more intentional approach to creating thought leadership content. Continue reading →
How To Get Work Done: Wrangling Stakeholders And Overcoming Obstacles
A long time ago, in a galaxy far, far away, I could build a website from beginning to end by myself with nobody interfering. I would create the content, design the look and feel, and write the code. Nobody understood what I did, and nobody cared. It was glorious. Today, the web has got complicated,…
![A 4-Step Customer Journey Map Process for Better Content Results [Template]](https://techno-news.danielepais.com/wp-content/uploads/2022/04/customer-journey-map-process-template-125x69-1.png)
A 4-Step Customer Journey Map Process for Better Content Results [Template]
Customer journey maps let you tap into a content marketing superpower – the ability to lead your audience to the information they need and the actions that benefit your business. This streamlined process keeps you focused on the details that matter most. Continue reading →
How To Build A Progressively Enhanced, Accessible, Filterable And Paginated List
Most sites I build are static sites with HTML files generated by a static site generator or pages served on a server by a CMS like Wordpress or CraftCMS. I use JavaScript only on top to enhance the user experience. I use it for things like disclosure widgets, accordions, fly-out navigations, or modals. The requirements…
The What, When, Why And How Of Next.js’ New Middleware Feature
“Middleware” isn’t a new term in computing. It is often used as a term to describe a piece of software that holds two systems together. You could call it “glue” for software, and essentially, that’s how Next.js’ middleware works. Next.js’ middleware allows you to create functions that execute after a user’s request is made and…
How Strategic Content Planning Helps You Say Yes – and No [Rose-Colored Glasses]
A strategic planning process has nothing to do with creating a strategy, but it has everything to do with supporting it. Most content teams skip that step – and find they struggle to prioritize and grow. Here’s how to avoid (or correct) that outcome. Continue reading →
How To Develop and Create a Wikipedia Page That Sails Through the Approval Process
How difficult can creating and publishing a new Wikipedia page be? It’s far from easy. But these expert tips and lessons (including those from one of the most popular articles we’ve ever published) should make it less difficult for you. Continue reading →
A Time For Reflection (April 2022 Desktop Wallpapers Edition)
For more than eleven years now, we have stuck to our little tradition of welcoming the new month with a fresh collection of desktop and mobile wallpapers — to bring a bit of variety to your screens and maybe even spark new ideas. And, well, it isn’t any different this time around. In this post,…
9 Visual Content Tips and Examples From Creative Brands and Experts
Each visual content asset or experience tells a story. Are visual assets communicating what your brand wants? More importantly, do they deliver what your audience wants? Continue reading →