Why Data-Driven Personalization Is Still So Hard (and How To Make It Easier)
You know the value data provides in personalizing the customer experience. But you face so many data roadblocks. Here’s how to leap the hurdles standing in the way.
Tag: entrepreneur
Go for the Win-Win: Game Your Paid Media Strategy
Big brands like Disney and Amazon have upped their advertising options with interactive “advergames.” The technique is a play that B2B marketers should consider for their paid advertising strategies.
How To Create A Weekly Google Analytics Report That Posts To Slack
Google Analytics is great, but not everyone in your organization will be granted access. In many places I’ve worked, it was on a kind of “need to know” basis. In this article, I’m gonna flip that on its head and show you how I wrote a GitHub Action that queries Google Analytics, generates a top…
How To Create a Video Strategy for Now and the Future
Creating more videos for the sake of video won’t get you far (even when the requests come from your CEO or other executives). But a customer-centric video strategy will. Here’s what to consider as you build yours.
Sticky Headers And Full-Height Elements: A Tricky Combination
I was recently asked by a student to help with a seemingly simple problem. She’d been working on a website for a coffee shop that sports a sticky header, and she wanted the hero section right underneath that header to span the rest of the available vertical space in the viewport. Here’s a visual demo…
Imaginative style of writing & ChatGPT
Imaginative style of writing & ChatGPT Imaginative style of writing & ChatGPT Phuket Web Design Daniele PaisUnleashing Your Imagination: Imaginative style of writing & ChatGPT. Imagine a world where your wildest dreams come alive with just a few taps on your.. The post Imaginative style of writing & ChatGPT first appeared on Phuket Web Design.…
8 Ways To Ensure That Your Content Is Accessible
Making digital content accessible is a must-do for any marketer and brand. To welcome all members of your target audience and adhere to accessibility laws, follow these eight tips.
To Gate or Not to Gate? Is That Really the Question?
Gating content is a controversial move in some marketing circles. Sales teams want gated content because it drives qualified leads. Some marketing teams say gating creates a barrier between potential audiences (and search engines) and great content. Who’s right?
The Big Difference Between Digital Product And Web Design
In the early days of the web, I remember how annoying it was when print designers would claim they could design websites, too. They assumed that just because they could design for one medium, they could design for the other. That assumption often led to bad user experiences. The skills for effective web design are…
Goodbye Summer, Hello September (2024 Wallpapers Edition)
Lush green slowly turning into yellows and reds in the Northern hemisphere; nature reawakening in the Southern part of the world: September is a time of change. A chance to leave old habits behind and embrace the beginning of something new. And, well, sometimes it only takes a small change in routines to spark fresh…