Map Your Strategic Path to Content Success [Sponsored]
Navigating a complex content marketing landscape becomes easier when you have a strategically aligned roadmap to guide your efforts. Here’s what you need to build one.
Tag: digitalmarketing
How To Improve Data Storytelling and Gain More Support in Your Organization
Most marketers know the power of storytelling. Nearly all know the value of data. But here’s what many don’t understand: How to apply the two to persuade and motivate executives and other departments to support your mission.
The Timeless Power Of Spreadsheets
Part of me can’t believe I’m writing this article. Applying the insights of Leonardo da Vinci or Saul Bass to web design is more my groove, but sometimes you simply have to write about spreadsheets. You have to advocate for them. Because someone should. In a checkered career spanning copywriting, journalism, engineering, and teaching, I’ve…
Don’t Let AI Headlines Steer Your Marketing Career the Wrong Way
Headlines seemingly abound about generative AI’s impact on the careers of marketers and media creators. But what’s a marketer to do? Go behind the headlines to find the real story and consider this advice as you plan for 2025.
20+ Tips and Ideas That Make Paid Social Media Content Pay Off
Is paid social media a smart move these days? We asked Content Marketing World speakers and heard a resounding “Yes, but …” They walk you through the strategy, audience, and ROI factors to consider.
Embracing Introversion In UX
I place myself firmly in the category of being an introvert when it comes to my role as a UX researcher. I love the process of planning and executing research. I have never felt a need to be the loudest or most talkative person in a meeting. I contribute after I have developed something worth…
How Hard Is It To Find Content or Marketing Jobs (and How Much Should They Pay)?
Are marketers satisfied? Is generative AI really taking over? What factors influence compensation? Get the answers here, then download CMI’s 2025 Career Outlook for Content and Marketing, which includes salary numbers.
SVG Coding Examples: Useful Recipes For Writing Vectors By Hand
Even though I am the kind of front-end engineer who manually cleans up SVG files when they are a mess, I never expected to become one of those people. You know, those crazy people that draw with code. But here we are. I dove deep into SVG specs last winter when I created a project…
Why AI in Demand Generation Is No Knight In Shining Armor [New Research]
New research sheds light on what works in demand generation today, what doesn’t, and where demand-gen marketers spend their budget and time. Spoiler: AI isn’t helping much yet.
Creating Custom Lottie Animations With SVGator
This article is a sponsored by SVGator SVGator has gone through a series of updates since our last article, which was published in 2021, when it was already considered to be the most advanced web-based tool for vector animation. The first step toward more versatile software came with the mobile export feature that made it…