Tuesday, July 28, 2026
Why Anticipatory Design Isn’t Working For Businesses
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Why Anticipatory Design Isn’t Working For Businesses

Consider the early days of the internet, when websites like NBC News and Amazon cluttered their pages with flashing banners and labyrinthine menus. In the early 2000s, Steve Krug’s book Don’t Make Me Think arrived like a lighthouse in a storm, advocating for simplicity and user-centric design. Today’s digital world is flooded with choices, information,…