Where LinkedIn’s AI Move Went Wrong
LinkedIn came under fire for training its AI models on users’ content. Adobe, Meta, and Zoom have faced similar controversies. Here’s what these brands keep getting wrong (and it has nothing to do with AI).
Tag: digital
How To Manage Dangerous Actions In User Interfaces
By definition, an interface is a layer between the user and a system, serving the purpose of communication between them. Interacting with the interface usually requires users to perform certain actions. Different actions can lead to various outcomes, some of which might be critical. While we often need to provide additional protection in case users…
How To Find Your Way Through the Marketing Analytics Maze
Overwhelmed by all the data available to analyze? Experts presenting at Content Marketing World share how to overcome the challenge so you can operate a manageable and valuable analytics program.
Go Behind the Scenes of Award-Winning Conversationally Website With the B2C Content Marketer of the Year
B2C Content Marketer of the Year Jim Bentubo led a team to tell a new corporate blog story at Ally Financial — Conversationally. The data-driven content hub drew 4 million page views in one year and delivers big to the bottom line.
Isn’t It Obvious? How To Make Content More Useful for Sales
The content or marketing team’s job isn’t over once a piece of content goes live. To get the most value, you’ve got to teach your sales teams how (and when) to use it. Here’s how to enable your sales team to be your best distribution partner.
Map Your Strategic Path to Content Success [Sponsored]
Navigating a complex content marketing landscape becomes easier when you have a strategically aligned roadmap to guide your efforts. Here’s what you need to build one.
How To Improve Data Storytelling and Gain More Support in Your Organization
Most marketers know the power of storytelling. Nearly all know the value of data. But here’s what many don’t understand: How to apply the two to persuade and motivate executives and other departments to support your mission.
The Timeless Power Of Spreadsheets
Part of me can’t believe I’m writing this article. Applying the insights of Leonardo da Vinci or Saul Bass to web design is more my groove, but sometimes you simply have to write about spreadsheets. You have to advocate for them. Because someone should. In a checkered career spanning copywriting, journalism, engineering, and teaching, I’ve…
Don’t Let AI Headlines Steer Your Marketing Career the Wrong Way
Headlines seemingly abound about generative AI’s impact on the careers of marketers and media creators. But what’s a marketer to do? Go behind the headlines to find the real story and consider this advice as you plan for 2025.
20+ Tips and Ideas That Make Paid Social Media Content Pay Off
Is paid social media a smart move these days? We asked Content Marketing World speakers and heard a resounding “Yes, but …” They walk you through the strategy, audience, and ROI factors to consider.