Tuesday, July 28, 2026
What Are Responsive Search Ads and Why Should You Use Them?
Marketing

What Are Responsive Search Ads and Why Should You Use Them?

As a marketer, we've been talking about personalization and responsive advertising for some time now. And that trend isn't going away. In 2019, 72% of display ads were responsive (more than double what they found just two years previous). Additionally, the ways people search are changing. Google found that 15% of search queries every day…

How to Identify Your Core Marketing Message
Marketing

How to Identify Your Core Marketing Message

As a marketer, you know how important it is to have a marketing strategy — but have you thought about the impact your marketing message can make in it? Your strategy has to align with your audiences’ needs and interests, and understand the required approach for each channel you use, whether it’s social media or…

What is Performance-Based Marketing? (and How to Win at It)
Marketing

What is Performance-Based Marketing? (and How to Win at It)

What’s the one thing you want from any digital marketing campaign? Results. Whether it’s ad click-throughs or increased sales, every successful marketer has a performance goal in mind. The problem? You don’t always get the results you want. Sometimes, marketing fails, and you’re left paying for a campaign that didn’t deliver.  Wouldn’t it be great…