Social Media Content Curation and why you should care about it
Many large brands now use social media content creation in both their blogs and owned and operated web sites to promote industry-related news, but social media is clearly the most powerful marketing platform where curating usually occurs most. Good internet marketers integrate a small piece of their brand into the content they share via comments, links back to their business websites or blogs and posts with photos.
While these tactics can be seen as spam by many, it is a proven form of Internet advertising that can generate a lot of free advertising for smaller businesses. Many small to mid-sized companies also have limited budgets when it comes to traditional forms of Internet advertising, which makes the incorporation of social media content creation especially important.
There are even more benefits to social media content creation. Not only does it help promote your company’s brands, it also helps build relationships with other users. Many brands use this form of creation because it encourages users to share content with others based on shared interests or specific topics.
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For example, a gardening-related news blog may want to share information about the current trends or challenges facing online gardeners or those who grow plants. On a more corporate perspective, a restaurant or store would want to share information with a local coffee shop or restaurant about the latest product line or promotional offers.
Social media curations are similar to traditional forms of content marketing, which include traditional articles, press releases, video and audio podcasts, and buzzsumo. Social media content curations, however, take this concept to the next level by encouraging users to “like” or share content with the network. This is similar to the concept of Buzzsumo, which used text-based buzz to drive traffic to a particular website, but with curators adding content that encourage consumers to tell their friends about what they read.